Saturday, October 19, 2013

James Bond car to be 'modified' to be able to swim!

Billionaire Elon Musk may be adopting the Navy Seals’ motto as he looks to complete the trifecta with his latest purchase: a prop-car from a James Bond movie that he intends to turn into a real-life submersible vehicle.

Musk, whose electric car company Tesla and rocket company Space X have captured the popular imagination in recent years, has confirmed he purchased the car used in the movie The Spy Who Loved Me.
“It was amazing as a little kid in South Africa to watch James Bond in The Spy Who Loved Me drive his Lotus Esprit off a pier, press a button and have it transform into a submarine underwater,” he told USA Today. “I was disappointed to learn that it can’t actually transform. What I’m going to do is upgrade it with a Tesla electric powertrain and try to make it transform for real.”

James Bond's car coming out of the sea in Sardinia

Like something from the reality show Storage Wars, the car was first purchased for $100 inside a storage container, according to the car website Jalopnik, which first broke the news. It had been lost in storage. After it was discovered to be the actual car from the movie, Musk bought it for $866,000.
Musk, who is reportedly the inspiration for Jon Favreau’s depiction of eccentric billionaire Tony Stark in the Iron Man movies, didn’t divulge exactly how he’ll turn the car into a truly amphibious vehicle.
See the expensive seconds you can buy and have fun with if you have the money to spare!
Source: USA Today

Friday, July 5, 2013

A dollhouse peers out of an old home

Ever wondered what to do with an old house? Well, you could restore it and live in it. But here's something that is even better. How about making a life-size dollhouse out of it?

This is exactly what artist Heather Benning did when she found an abandoned house. With the permission of the landowner, she transformed the decrepit structure into a work of art, that is now being enjoyed by anyone who shows up to take a look.

This is creativity at its best. And making use of old things to give it a new lease of life, is what people should think of doing, with more of their possessions.

Read more on this wonderful restoration project here:

Wednesday, January 16, 2013

Consumers don't put their money where their mouth is

This article from the Strategy+Business website is eye-opening. Here is an excerpt:

The trouble with the data on ethical consumerism is that the majority of research relies on people reporting on their own purchasing habits or intentions, whether in surveys or through interviews. But there is little if any validation of what consumers report in these surveys, and individuals tend to dramatically overstate the importance of social and ethical responsibility when it comes to their purchasing habits. As noted by John Drummond, CEO of Corporate Culture, a CSR consultancy, “Most consumer research is highly dubious, because there is a gap between what people say and what they do.”
During the last 25 years, there has been debate about the value of corporate social responsibility (CSR), particularly as it relates to the rise of “ethical consumers.” These are shoppers who base purchasing decisions on whether a product’s social and ethical positioning — for example, its environmental impact or the labor practices used to manufacture it — aligns with their values. Many surveys purport to show that even the average consumer is demanding so-called ethical products, such as fair trade–certified coffee and chocolate, fair labor–certified garments, cosmetics produced without animal testing, and products made through the use of sustainable technologies. Yet when companies offer such products, they are invariably met with indifference by all but a selected group of consumers.
Is the consumer a cause-driven liberal when surveyed, but an economic conservative at the checkout line? Is the ethical consumer little more than a myth? Although many individuals bring their values and beliefs into purchasing decisions, when we examined actual consumer behavior, we found that the percentage of shopping choices made on a truly ethical basis proved far smaller than most observers believe, and far smaller than is suggested by the anecdotal data presented by advocacy groups.
The purchasing statistics on ethical products in the marketplace support this assertion. Most of these products have attained only niche market positions. The exceptions tend to be relatively rare circumstances in which a multinational corporation has acquired a company with an ethical product or service, and invested in its growth as a separate business, without altering its other business lines (or the nature of its operations). For example, Unilever’s purchase of Ben & Jerry’s Homemade Inc. allowed for the expansion of the Ben & Jerry’s ice cream franchise within the United States, but the rest of Unilever’s businesses remained largely unaffected. Companies that try to engage in proactive, cause-oriented product development often find themselves at a disadvantage: Either their target market proves significantly smaller than predicted by their focus groups and surveys or their costs of providing ethical product features are not covered by the prices consumers are willing to pay.
To read the full article, go here: Values vs. Value

Monday, January 14, 2013

Where ads will be placed to lure you to spend

Want to know where retailers are looking to advertise to catch your eye? This graphic should tell you that. So play it smart and stick to your pre-planned budgets, as luring you to part with your cash is the name of their game.

This graphic was taken from a Strategy & report. Read the full report here: Shopper Marketing 4.0: Building Scalable Playbooks That Drive Results