Saturday, January 29, 2011

The Paradox of Choice


'The Paradox of Choice' is a very good book to read on the subject of products and the many choices that confronts consumers today.

The author of the book, Barry Schwartz gave an entertaining and enlightening talk on the reasons why all that glut of products in malls is making us less satisfied instead of more happy, than ever before.

Watch the TED talk and learn why all that wonderful array of merchandise is actually not only making us spend more but not giving us as much happiness, as they should.

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